Lead UI / UX Designer 2013 - Present Best Buy, Richfield, MN
Created site maps, wireframes, and user interface designs for associate facing tools. Organized content and created data visualization to give business teams visibility to the data that runs bestbuy.com. Simplified complicated user tasks through the design of forms and user flows. Facilitated creation of style guide, micro interactions, and seamless user experience across tool suite. Collaborated with product owners to gather business requirements and use cases. Worked with architects and development team to drive innovative solutions within platform constraints and technical limitations.
Independent Identity and UI/UX Designer 2007 – Present Lakeville, MN
Created thoughtful and beautiful brands that build lasting relationships with clients. Asked questions to understand the heart of businesses resulting in thoughtful design ranging from branding, website, user interface, and print collateral.
Owner and Maker of Beautiful Things 2012 - Present The Citrine Canary, Lakeville, MN
Opened a boutique selling bohemian jewelry and other handmade gifts. Each piece is made with love and given a unique intention. The materials used to create each piece are just as important as the intention: high quality semi precious stones, hand painted silk, cruelty-free leather, glass, copper, brass, and silver are used to make each unique piece of jewelry.
Adjunct Instructor Spring Semester 2013 College of Visual Arts, Saint Paul, MN
Taught Principles of Usability, a junior-level class at CVA. The class focused on teaching students how to analyze and create interface design, information architecture, and user scenarios that give users a meaningful experience.
Senior Identity and UI/UX Designer 2010 - 2012 Ackmann & Dickenson, Minneapolis, MN
Led branding and website projects. Developed brand interviews to gain understanding of the client's business. Worked directly with clients to: prioritize audiences, define core attributes, and refine mission & goals. Created naming and branding process. Gathered necessary information to understand the client's business goals leading to the creation of insightful brands, informed wireframes, and website designs for small businesses.
Graphic and Interactive Designer 2007 - 2009 Azul 7, Minneapolis, MN
Collaborated with team on branding, interactive, packaging and print projects to create design with beauty and brains. Developed brand identities with supportive style guides and assets. Designed website from concept to completion, working on content scrapes, site maps, information architecture, and design.
Soft-lines Packaging Team Intern 2006 Target, Minneapolis, MN
Worked closely with team and collaborated with senior level management to produce branding, packaging, and print projects. Created tactile representations of brands such as Xhilaration, Mossimo, Cherokee and Merona by designing a variety of signage and packaging. Art directed photo-shoots and collaborated with copywriter to create gift cards sold in 100+ Target stores nationwide.
Bachelor of Fine Arts with Emphasis on Communication Design
2002 - 2006 College of Visual Arts, Saint Paul, MN